Following a rebrand from Acorne, Virgin Experience Days required a new workspace that lived and breathed the infamous branding and ethos of Virgin, as well as instilling the brand values for all staff.
As part of the rebranding exercise, the client wanted to change the culture of the company to be more aligned to the Virgin Experience Days way, with a much larger emphasis on collaborative and agile working practices. They also wanted to foster more cohesion between the departments and encourage a more egalitarian culture.
CBS Office Interiors worked closely with Virgin Experience Days to bring their new vision to life.
On the first floor, radical changes were made by removing private offices and bringing everyone together in an open plan environment. The management team now sit in the open area with the rest of the team, promoting a top down egalitarian shift in culture.
The focal point of the open plan space is Rooms with large whiteboard walls to encourage regular team huddles and inspire an idea sharing culture.
The management team now sit in the open area with the rest of the team, promoting a top down egalitarian shift in culture